Internet Marketing

From our experience what really matters when we talk about Internet Marketing or Online Marketing is that we are referring to the following disciplines or skill-sets outlined below.

Website Traffic + Conversion = Profit

Additionally, when we talk about either having an online presence for a brick and mortar business or a dedicated online business we are only interested in website traffic generation and conversions. As far as we are concerned if your online marketing strategy is not focus on these two key issues you will fail.

Online Market Research

• Self Assessment

• Trend Spotting (This applies to affiliate and CPA marketing)

• Offer Spying (This applies to affiliate and CPA marketing)

• Keyword or Keyphrase Research

• Market Analysis

• Market Demand

• Commercial Viability

• Competitive Intelligence

Search Engine Marketing (SEM)

• SEO - Search Engine Marketing
   
• PPC Advertising - Google Adwords

Website Statistics Monitoring

• Google Analytics
   
• Real-Time Website Traffic
   
• Individual Visitor Clickpaths
   
• Visitor profile, Search Term, Referrer etc.

Online Branding Building

• Domain Name Selection
   
• Corporate branding Building
   
• Personal Branding Building

Copywriting

• To ensure clarity in what the business is offering and how its services or product would benefit the target market.
   
• To create a higher conversion rate
   
• To assist in the optimization of the web page for search engines

Social Network Marketing

• How to make effective use of Twitter
   
• How to make effective use of Facebook
   
• How to make effective use of LinkedIn

List Building and eMail Marketing

• Creating Squeeze Pages
   
• Making effective use of Autoresponders
   
• Bulk eMail marketing complete with tracking facility

Video Marketing

• Video Presentations
   
• Video Content
   
• Video eMail
   
• Video Conference - Skype

Other Online Marketing Strategies

• Pop-under Windows
   
• Exit Pop-Up Windows
   
• Others