iTet Premium Services

Online Business Development and Online Business Mentoring

The two key premium services we provide are online business development and online business mentoring. These services are optional but clients who use these services are able to make a significant highly ROI compared to those who use anyone or a combination of our other services.

Online Business Development

Our strong believe is that any online business that does not adhere to the following basic formula is doomed to failure. The formula is;

Web Traffic + Conversion = Profit

The generation of traffic to your website, and to be more precise the traffic by your target market(s) and the ability to create a high conversion rate equates to sales and hence profit unless your pricing strategy is completely wrong.

The Initial Steps

However, our online business development services do not only cover web traffic generation and improving website conversion rate but we look at issues which are equally important but must be looked at the initial phase of any online business.

This applies to both new or existing businesses. What am I referring to here?

It is online Market Research of course!. The following aspects will be and need to to researched, no ifs or buts.

• Market Research - Self Assessment

• Market Research - Trend Spotting (This applies to affiliate and CPA marketing)

• Market Research - “Offer” Spying” (This applies to affiliate and CPA marketing)

• Market Research - Keyword or Keyphrase Research

• Market Research - Market Analysis

• Market Research - Market Demand

• Market Research - Commercial Viability

• Market Research - Competitive Intelligence

What about SEO?

All in good time my friends! Firstly, please understand that SEO, Search Engine Optimization is part and parcel of SEM - Search Engine Marketing. So what is SEM I hear you scream.

Easy, I am only the messenger here. SEM covers both SEO amd PPC advertising , such as Google Adwords Advertising because they are interlinked.

In short SEO if done effectively will provides search results usually termed organic search results. Incidentally, SEO is getting tougher since Google changed its search algorithm to “Personalised” your search results recently - do a search on, Google Panda” for the latest developments.

PPC Advertisng (Pay Per Click Advertising) guarantees results provided the appropriate key words are used by you the PPC campaign manager and the users preferably your target market.

The final point about SEO or PPC, neither is free.

Social Network Marketing

In short you have to make full use of social network marketing to develop working relationships with prospects and hence traffic to your website.

The main ones are Facebook, Twitter and LinkedIn. There are others but remember, it is quality and quantity you should be concerned with and more to the point social network marketing is very time consuming.

Website Conversion Rate

The issue is that when your visitors come to your site, you obviously want them to buy from you. In reality it is more complex than just having a torrent to traffic to your site. What are the visitors looking for?

• Does your product or service benefit them or help them solve a particular problem?
   
• Is the price within their budget or is it cheaper than other sites?
  Linked to this is corporate branding. What the credit crunch and current recession have proven is that brand loyalty is history. Customers will buy from companies who  can provide a better service and/or better price.
  
  If you run a small business however, it is the personal branding of the owner which is more important.

• Do you have confidence in buying from the company - this is directly linked to how the site is designed, their terms & conditions, what their customers have said about the company etc.
   
• On the technical front, is your LANDING page adequate? Do you a squeeze page which allows you to collect prospects contact details? Do you have LIST building strategy and do you do e-mail marketing?
   
• Linked to point 4, in conjunction with your squeeze page do you use a autoresponder?
   
• If you are an online retailer, is your merchandising strategy adequate? And linked to this is your product sourcing strategy adequate?

Online Business Mentoring

An increasing number of businessmen and women have mentors. This is not a fad but a necessity as it has been proven time and again that no matter have many years we may have been running our business there are something that we might missed resulting in missed business opportunities or simply failed to manage certain projects effectively.

Mentoring provided by professional who are experienced is invaluable. The bottom line is, you will be working with someone will not only be able to give a second opinion based on experienced and expertise but a good mentor will be able to give that extra motivation to get the right things done and done in time!