iTet Website Development Process
Name:
Company:
Position title:
Phone: Fax:
Address:
City: State: Post Code: Country:
Email address:
WWW URL (if any):
Keep it simple, fast, entertaining, informative and ever-changing.
Current ISP: If applicable
1. Define the scope of the project
· What do you want the site to do?
· Business goals
· Gather information about the company, their target market, the company culture, competition research, budget analysis, understand time constraints, any anticipated maintenance requirements and identify the contact person.
· Descriptive domain name
· Define the audience
· Audience needs and wants
· Data capture
· Where will content come from?
· Who will update? Is a Content Management System (CMS) required.
· How often will new data be added?
· What will you measure?
· How will these things be measured?
· Functions required (databases, downloads, ecommerce, etc); security issues; long term plan for the site
· Review and benchmark against competitors
· Benchmark against Web leaders
2. Plan the project
· Re-evaluate and define the information gathered so far
· Develop the architecture of the site and build the framework
· Develop a site map or flowchart
· Develop content
· Define dynamic content
· Identify meta tags, meta descriptions and titles
· Identify where and how the site will grow. What aids will be used to enable easy content editing/insertion?
· Identify reciprocal links
· Marketing. i.e. PR
· Identify stats program
· Format newsletter
· Storyboard the site
· Create audience profile
· What's the basis for the action?
· Content management strategy
· Justify decisions
· What technologies can positively impact on the site?
· Review technology used by target
· Outline content
· What do you want and need the site to do?
· Research
· Identify technology architecture
· Database design
· Interfaces
· Update the strategy
· Data delivery model
· Identify what the client wants the site to do
3. Identify and develop the design and content
· Quickly communicate site purpose
· Minimal scrolling
· Bullet point text
· Timeframe updated
· Design elements: graphics, colours, etc.
· Review browser compatibility and download times
· Colour interface
· Commence usability testing against leading web industry standards, comparative review, content/stickiness review, ease of navigation, review graphic size and review optimization
· Commence content insertion
· Proof reading
· Bulletin board
· Graphics 10 secs maximum
· Alt tags
· Identify marketing needs
· Identify maintenance needed
· Guarantees
· Privacy and security commitments
· Develop auto-responses
· Obtain testimonials
· FAQs
· Feedback device on each page
· Design site architecture
· Make design live
· Alter design
· Sign off on design
· Confirm content
4. Merge content with design
· Further develop content
· What gets included?
· Further develop site map
· Continue testing, PR strategy
· Content is quality, targeted
· Content is developed with client
· Proofread
· Identify interactive components
· Function testing
· Does everything work?
· Update and finalize content
· Keep it fast, fast, fast
· Short bursts of text
· Comfortable line width (test on target market)
· Font test
· Stress benefits
· Make offers
· Printability
· Indicate download time on large documents
· Relevant graphics
· Provide text only alternatives
· Review background
· Does everything work?
· Links are clear/change colour on mouse-over
· Links change colour once visited
· Navigability
· Links to outside sites use a pop up
· Recommend link goes to a pop-up or form
· Title header, meta description and meta tags on each page
· Develop privacy and security commitments
· Password protected area
· Firewalls in place where need
· Copyright all original material
· Targeted to market
· Relevant
· Entertaining
· Guarantees
· Clear and easy
· Data capture tools
· Use of call button
· Technical reports and full testing
· Client updates
· Contact details
· Animation
· Database
· Mailing list
· Stats package in place
5. Production and implementation
· Submit to search engines
· Launch site
· Totally tested
· Write completion report
· Quality assurance
6. Test
· Totally tested checklist
· Scalability
· Navigation
· Usability
· Security
· Technical
· Proofread
· Logistics
7. Deploy
· Client training
· Launch
· SE submission
· Marketing launch
· Commence maintenance program
8. Evolve
· Review and show stats and .goals being achieved
· Give long term recommendations
9. Maintenance and updates
10. Social Network Marketing
· Facebook
· Twitter
11. Search Engine Marketing
· SEO
· PPC
12. Training
· Video Tutorials
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